The Springleap Blog: Agency-class Creative Insights

11 May

2015

May 11, 2021

Best Places to go for Lunch in Cape Town

For those of us lucky enough to reside in the cultural epicentre of Cape Town will be privy to the smorgasbord of lunch options to choose […]

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10 May

2015

May 10, 2021

Free South African Trend Spotting Report

It’s not everyday that someone gives you something for free - especially when it’s a trend spotting report worth $400-$3000 (depends on company size). Recently Springleap […]

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7 May

2015

May 7, 2021

TechCrunch covers Springleap funding round and pivot to market research

TechCrunch’s Anthony Ha and Eran Eyal, CEO of Springleap, catch up to discuss Springleap’s new funding round to move over to disrupting market research. Market […]

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3 May

2015

May 3, 2021

Windows vs Apple - the Creative’s Playground

South African industry creatives rely heavily on technology and software/programs to bring their innovative visions to life. In choosing the tools for the trade, the choice […]

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3 May

2015

May 3, 2021

The Resurgence of Electro Music in South Africa

“Dropping the beat” has been a worldwide music industry phenomenon since the 2010’s. Electro music in South Africa has jumped on this train to trendsville. and […]

2 Comments

23 Apr

2015

April 23, 2021

The Value of the Meta Consumer - Why Use Insights From Professionals?

Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]

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23 Apr

2015

April 23, 2021

Recent Marketing Transformations in South Africa

Marketing methodologies have had to keep up the technology pace of the go-go 21st century changes. The influx and broadened reach of communication and branding have […]

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14 Apr

2015

April 14, 2021

The Death of the SMS

Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to […]

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14 Apr

2015

April 14, 2021

Fast Food in South Africa - Which Brands Step up to the Plate?

The 9 to 5 pace of things have impacted the soul the hardworking individuals of South Africa. In the stress of a family-orientated 21st century lifestyle,home […]

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9 Apr

2015

April 9, 2021

Rugby and Soccer in SA - The Brands That Make it Happen

It could be argued that the democratic foundation of South Africa has its roots lying in the social pastimes of rugby and soccer. These sports connect with […]

1 Comment

8 Apr

2015

April 8, 2021

Afrikaans and isiXhosa advertising - the Best Campaigns

We are lucky enough to be living in a country where there are 11 official languages. Such an expanse of South Africa’s vernacular framework has kept […]

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30 Mar

2015

March 30, 2021

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young […]

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30 Mar

2015

March 30, 2021

SA Music Online - the Future of Digital Platforms

A music-loving nation, South Africa has taken the leap of technological faith and followed the trends of most countries by providing music fans a platform to […]

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23 Mar

2015

March 23, 2021

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides […]

2 Comments

23 Mar

2015

March 23, 2021

The Challenge of Consumer Research in Africa

VITAL CONSUMER RESEARCH - NOT SO EASY TO ATTAIN IN AFRICA Gaining research in the collective African market is a complicated task for multinational corporations and […]

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16 Mar

2015

March 16, 2021

American Appeal - T.V shows that made an impact on South African viewing

It would be naive to think that South Africans don’t engage with their television sets on a dedicated level. Visual entertainment is something we crave on […]

1 Comment

16 Mar

2015

March 16, 2021

Brand Show & Tell - South African Brands That Made It Big Throughout Africa

We are a brand loving nation - there’s no doubt of it. South Africans tend to form cultural connections that cement the relationships in more than […]

1 Comment

12 Mar

2015

March 12, 2021

Fast Company Most Innovative Companies: No.7 Springleap

Fast Company Most Innovative Companies: Springleap’s #7! The recent pivot at Springleap toward focusing on disrupting traditional market research challenges the inefficiencies agencies and brands face with […]

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11 Mar

2015

March 11, 2021

Childline Design Competition - Winners Announcement

We recently hosted a T-shirt design competition to help promote one of South Africa’s most valuable NGO’s to communities nationwide - Childline Gauteng. Our community of […]

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10 Mar

2015

March 10, 2021

Springleap’s Insights Into South African Consumer Trends

Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable […]

2 Comments

9 Mar

2015

March 9, 2021

Mousetrapped

Is the computer mouse becoming an obsolete tool for digital designers? With the demand of intricacy and perfection on the rise, it is arguable whether the […]

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4 Mar

2015

March 4, 2021

The Fizz Remains But The Logo Will Change

Iconography is the most vital element of brand recognition. In terms of logo design, the visual stimulus of a fizzy drink’s market is constantly being bombarded […]

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28 Feb

2015

February 28, 2021

Artisanal Branding: Trends in the South African Craft Market

Note: this article was inspired by Springleap’s South African Monthly Trend Report. A new, specialised type of product offering has swept the nation. A rise in […]

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28 Feb

2015

February 28, 2021

Brand Focus: Nigerian Consumer Trends

The Nigerian consumer market could be described as one the most brand conscious countries in Africa. The nation shares a unified love for thoughtfully branded […]

3 Comments

26 Feb

2015

February 26, 2021

SA Anime

Generation Y anime fans, do you remember the likes of Animax? It was the glorious year of 2006 and we would offload our heaps of luggage […]

0 Comments

26 Feb

2015

February 26, 2021

Bo-Kaap: The Primary Colours of Cape Town

Historically genuine for its colonial roots, many Bo-Kaap residents encompass the “Cape Malay” community of Cape Town where their ancestral journey can be tracked down to […]

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19 Feb

2015

February 19, 2021

African eCommerce: Where Will The Focus Lie?

With the internet having captured enough market strength across the continent in the last couple of years, African eCommerce is becoming more of a common […]

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19 Feb

2015

February 19, 2021

The Most Iconic Bank Brands in Africa

Africa’s economy is inherently a goldmine of potential for growth and expand in borders and international relations to encourage a wider basin of trade and commerce. […]

1 Comment

4 Dec

2014

December 4, 2021

Childline T-shirt Design Competition

Designers and Illustrators, have we got your attention? We’re looking for designs for the Childline t-shirt design competition, that will be printed on t-shirts and sold […]

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10 Oct

2014

October 10, 2021

Puff Design Challenge

Puff is on the look out for amazing designs that will be used on their marketing material to captivate and enthral their alternative smoking clientele! Ready to […]

0 Comments

The Springleap Blog: Agency-class Creative Insights

Best Places to go for Lunch in Cape Town

Free South African Trend Spotting Report

TechCrunch covers Springleap funding round and pivot to market research

Windows vs Apple - the Creative’s Playground

The Resurgence of Electro Music in South Africa

The Value of the Meta Consumer - Why Use Insights From Professionals?

Recent Marketing Transformations in South Africa

The Death of the SMS

Fast Food in South Africa - Which Brands Step up to the Plate?

Rugby and Soccer in SA - The Brands That Make it Happen

Afrikaans and isiXhosa advertising - the Best Campaigns

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

SA Music Online - the Future of Digital Platforms

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

The Challenge of Consumer Research in Africa

American Appeal - T.V shows that made an impact on South African viewing

Brand Show & Tell - South African Brands That Made It Big Throughout Africa

Fast Company Most Innovative Companies: No.7 Springleap

Childline Design Competition - Winners Announcement

Springleap’s Insights Into South African Consumer Trends

Mousetrapped

The Fizz Remains But The Logo Will Change

Artisanal Branding: Trends in the South African Craft Market

Brand Focus: Nigerian Consumer Trends

SA Anime

Bo-Kaap: The Primary Colours of Cape Town

African eCommerce: Where Will The Focus Lie?

The Most Iconic Bank Brands in Africa

Childline T-shirt Design Competition

Puff Design Challenge

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