The Springleap Blog: Agency-class Creative Insights

16 Mar

2016

March 16, 2021

Taste of Durban - How Brands can tap Into the ‘Foodie’ Market.

Note: the Taste of Durban event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, […]

0 Comments

28 Sep

2015

September 28, 2021

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Note: the Absa “Save for Change” music video is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to […]

0 Comments

17 Sep

2015

September 17, 2021

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Note: Splashy Fen one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to www.trends.springleap.com Splashy […]

0 Comments

17 Sep

2015

September 17, 2021

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

Note: The iDare2Care campaign is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to […]

0 Comments

9 Sep

2015

September 9, 2021

South Florida Business Radio interview with Eran Eyal, CEO of Springleap

The South Florida Business Tonight Radio show & Wall Street Business Network take a few minutes to catch up with our CEO, Eran Eyal to talk about building […]

0 Comments

7 Sep

2015

September 7, 2021

#UberIceCream Cape Town - How a Simple Idea can go Viral

Note: the #UberIceCream Cape Town brand activity is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the […]

2 Comments

7 Sep

2015

September 7, 2021

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

Note: the Night Owls event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go […]

0 Comments

31 Aug

2015

August 31, 2021

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

\ Note: the silent disco party in Cape Town event is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further […]

2 Comments

31 Aug

2015

August 31, 2021

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Note: the Santam “One-of-a-kind insurance” TVC campaign is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing […]

1 Comment

17 Aug

2015

August 17, 2021

Creative Storytelling Trends - #NewSavannaBottle

The #NewSavannaBottle blog post is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, […]

0 Comments

17 Aug

2015

August 17, 2021

How Community Events can Drive Mass Acquisition - Discovery ERC Big Walk

The Discovery ERC Big Walk is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the […]

0 Comments

12 Aug

2015

August 12, 2021

Springleap wins Techstars and AlleyNYC PitchNite

Last nite in New York, Springleap - along with 11 other startups, pitched at Techstars PitchNite held in collaboration with AlleyNYC with Springleap emerging as […]

0 Comments

11 Aug

2015

August 11, 2021

Following the Footsteps of Your Consumers - First Thursdays Braamfontein

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]

0 Comments

4 Aug

2015

August 4, 2021

How ‘Hashtagging’ Consumer Experiences Can Bring a Campaign to Life - Volvo SA

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go towww.trends.springleap.com […]

0 Comments

3 Aug

2015

August 3, 2021

Unpacking Hip Hop Festivals - Driving UBY Engagement Forward.

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]

0 Comments

23 Jul

2015

July 23, 2021

The Crowdsourcing Model - Why it’s Proving Popular in the Creative Industry

Crowdsourcing has been revolutionising the way in which a versatile force of creative power can be utilised for business in the brand communications landscape of South […]

0 Comments

15 Jul

2015

July 15, 2021

Social Media Trends - the Rise of Content Creation

Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]

4 Comments

15 Jul

2015

July 15, 2021

Springleap Creative Insights Division - Our Service and Value to Clients

At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]

0 Comments

6 Jul

2015

July 6, 2021

South African Creative Conversations - the Meetups that Drive Discussions and Pave Industry Trends

When one thinks of “South Africa” and “conversation”, a common vision may be centered at a marketplace of one of our thriving cities, where cultural diversity […]

0 Comments

25 Jun

2015

June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]

0 Comments

22 Jun

2015

June 22, 2021

Getting a Grip on South African Gamers - the Industry, the Consumers & the Future.

The international gaming industry is by no means a small commodity. With net assets, profits and turnovers reaching over the $billion point, gaming companies are coining […]

0 Comments

15 Jun

2015

June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]

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8 Jun

2015

June 8, 2021

Revamping Rivertown - the Heart of Durbanism

Cape Town and Johannesburg have invested in radically innovative urban regeneration. The two metropolises, over 1000km apart from one another, are now beacons of inspirational light […]

0 Comments

1 Jun

2015

June 1, 2021

Maboneng - Urban Revival in Downtown Johannesburg

Downtown Johannesburg has radically changed for its intended purpose in recent years. The economic hub of Africa has shifted just shy of 20 KM to the […]

0 Comments

1 Jun

2015

June 1, 2021

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

The future of marketing is happening as we speak…a revolutionary tool in unpacking the psychological components of the consumer is being utilised for the first time […]

0 Comments

26 May

2015

May 26, 2021

Cape Town Fringe - Marketing & Business Opportunities

The iconic Cape Town fringe district has been the focus of a handful of urban renewal initiatives. The outlying zone, which lies to the east of […]

0 Comments

26 May

2015

May 26, 2021

Trend Spotting Platforms for Brands and Agencies

They may inhabit the same planet, but there is little cultural similarity between the Z, Y, X, Millennial, Baby Boomer and Born Free generations. In the […]

0 Comments

19 May

2015

May 19, 2021

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Consumer lifestyles in South Africa are at a state of constant shift. Nuances in the psychographics of consumers cause a popularised wave of purchases. However, these […]

2 Comments

19 May

2015

May 19, 2021

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Everybody’s surfing…surfing South Africa! Surfing culture in South Africa has always been an integral lifestyle to a large population of beach goers. There probably isn’t one […]

0 Comments

11 May

2015

May 11, 2021

Hip Dwellings - Where are the South African Up-and-comers Flocking?

The economy of South Africa never seems to support the solid and necessary foundation that is home ownership. With a decrease in the value and monetary […]

0 Comments

The Springleap Blog: Agency-class Creative Insights

Taste of Durban - How Brands can tap Into the ‘Foodie’ Market.

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

South Florida Business Radio interview with Eran Eyal, CEO of Springleap

#UberIceCream Cape Town - How a Simple Idea can go Viral

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Creative Storytelling Trends - #NewSavannaBottle

How Community Events can Drive Mass Acquisition - Discovery ERC Big Walk

Springleap wins Techstars and AlleyNYC PitchNite

Following the Footsteps of Your Consumers - First Thursdays Braamfontein

How ‘Hashtagging’ Consumer Experiences Can Bring a Campaign to Life - Volvo SA

Unpacking Hip Hop Festivals - Driving UBY Engagement Forward.

The Crowdsourcing Model - Why it’s Proving Popular in the Creative Industry

Social Media Trends - the Rise of Content Creation

Springleap Creative Insights Division - Our Service and Value to Clients

South African Creative Conversations - the Meetups that Drive Discussions and Pave Industry Trends

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Getting a Grip on South African Gamers - the Industry, the Consumers & the Future.

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Revamping Rivertown - the Heart of Durbanism

Maboneng - Urban Revival in Downtown Johannesburg

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

Cape Town Fringe - Marketing & Business Opportunities

Trend Spotting Platforms for Brands and Agencies

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Hip Dwellings - Where are the South African Up-and-comers Flocking?

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