My inspiration for the "Retro Roller Disco" design came from the actual shape of the chewing gum pieces, which makes up the background/wallpaper of the gum, which has a retro disco feel. The design has vibrant colours which lends itself to the young market. The design also uses black to make the variants different flavors/colours jump out at you on shelf. The black also helps to update the packs and bring them inline with some of the other gums in the Stimorol range, such as "Infinity". The choice of font also becomes more youthful and cool yet still remains very legible. The font becomes the focal point and the hero of design helping it to remain simple and being straight to the point.