The Springleap Blog: Agency-class Creative Insights

16 Mar
2016
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March 16, 2021

Taste of Durban - How Brands can tap Into the ‘Foodie’ Market.

Note: the Taste of Durban event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, […]
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28 Sep
2015
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September 28, 2021

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Note: the Absa “Save for Change” music video is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to […]
0 Comments
17 Sep
2015
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September 17, 2021

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Note: Splashy Fen one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to www.trends.springleap.com Splashy […]
0 Comments
17 Sep
2015
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September 17, 2021

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

Note: The iDare2Care campaign is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to […]
0 Comments
9 Sep
2015
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September 9, 2021

South Florida Business Radio interview with Eran Eyal, CEO of Springleap

The South Florida Business Tonight Radio show & Wall Street Business Network take a few minutes to catch up with our CEO, Eran Eyal to talk about building […]
0 Comments
7 Sep
2015
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September 7, 2021

#UberIceCream Cape Town - How a Simple Idea can go Viral

Note: the #UberIceCream Cape Town brand activity is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the […]
2 Comments
7 Sep
2015
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September 7, 2021

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

Note: the Night Owls event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go […]
0 Comments
31 Aug
2015
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August 31, 2021

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

\ Note: the silent disco party in Cape Town event is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further […]
2 Comments
31 Aug
2015
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August 31, 2021

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Note: the Santam “One-of-a-kind insurance” TVC campaign is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing […]
1 Comment
17 Aug
2015
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August 17, 2021

Creative Storytelling Trends - #NewSavannaBottle

The #NewSavannaBottle blog post is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, […]
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17 Aug
2015
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August 17, 2021

How Community Events can Drive Mass Acquisition - Discovery ERC Big Walk

The Discovery ERC Big Walk is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the […]
0 Comments
12 Aug
2015
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August 12, 2021

Springleap wins Techstars and AlleyNYC PitchNite

  Last nite in New York, Springleap - along with 11 other startups, pitched at Techstars PitchNite held in collaboration with AlleyNYC with Springleap emerging as […]
0 Comments
11 Aug
2015
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August 11, 2021

Following the Footsteps of Your Consumers - First Thursdays Braamfontein

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]
0 Comments
4 Aug
2015
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August 4, 2021

How ‘Hashtagging’ Consumer Experiences Can Bring a Campaign to Life - Volvo SA

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go towww.trends.springleap.com […]
0 Comments
3 Aug
2015
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August 3, 2021

Unpacking Hip Hop Festivals - Driving UBY Engagement Forward.

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]
0 Comments
23 Jul
2015
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July 23, 2021

The Crowdsourcing Model - Why it’s Proving Popular in the Creative Industry

Crowdsourcing has been revolutionising the way in which a versatile force of creative power can be utilised for business in the brand communications landscape of South […]
0 Comments
15 Jul
2015
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July 15, 2021

Social Media Trends - the Rise of Content Creation

Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]
4 Comments
15 Jul
2015
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July 15, 2021

Springleap Creative Insights Division - Our Service and Value to Clients

At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]
0 Comments
6 Jul
2015
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July 6, 2021

South African Creative Conversations - the Meetups that Drive Discussions and Pave Industry Trends

When one thinks of “South Africa” and “conversation”, a common vision may be centered at a marketplace of one of our thriving cities, where cultural diversity […]
0 Comments
25 Jun
2015
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June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]
0 Comments
22 Jun
2015
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June 22, 2021

Getting a Grip on South African Gamers - the Industry, the Consumers & the Future.

The international gaming industry is by no means a small commodity. With net assets, profits and turnovers reaching over the $billion point, gaming companies are coining […]
0 Comments
15 Jun
2015
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June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]
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8 Jun
2015
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June 8, 2021

Revamping Rivertown - the Heart of Durbanism

Cape Town and Johannesburg have invested in radically innovative urban regeneration. The two metropolises, over 1000km apart from one another, are now beacons of inspirational light […]
0 Comments
1 Jun
2015
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June 1, 2021

Maboneng - Urban Revival in Downtown Johannesburg

Downtown Johannesburg has radically changed for its intended purpose in recent years. The economic hub of Africa has shifted just shy of 20 KM to the […]
0 Comments
1 Jun
2015
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June 1, 2021

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

The future of marketing is happening as we speak…a revolutionary tool in unpacking the psychological components of the consumer is being utilised for the first time […]
0 Comments
26 May
2015
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May 26, 2021

Cape Town Fringe - Marketing & Business Opportunities

The iconic Cape Town fringe district has been the focus of a handful of urban renewal initiatives. The outlying zone, which lies to the east of […]
0 Comments
26 May
2015
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May 26, 2021

Trend Spotting Platforms for Brands and Agencies

They may inhabit the same planet, but there is little cultural similarity between the Z, Y, X, Millennial, Baby Boomer and Born Free generations. In the […]
0 Comments
19 May
2015
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May 19, 2021

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Consumer lifestyles in South Africa are at a state of constant shift. Nuances in the psychographics of consumers cause a popularised wave of purchases. However, these […]
2 Comments
19 May
2015
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May 19, 2021

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Everybody’s surfing…surfing South Africa! Surfing culture in South Africa has always been an integral lifestyle to a large population of beach goers. There probably isn’t one […]
0 Comments
11 May
2015
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May 11, 2021

Hip Dwellings - Where are the South African Up-and-comers Flocking?

The economy of South Africa never seems to support the solid and necessary foundation that is home ownership. With a decrease in the value and monetary […]
0 Comments
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