Consumer Trends Globally

15 Jul

2015

July 15, 2021

Social Media Trends - the Rise of Content Creation

Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]

4 Comments

15 Jul

2015

July 15, 2021

Springleap Creative Insights Division - Our Service and Value to Clients

At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]

0 Comments

25 Jun

2015

June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]

0 Comments

15 Jun

2015

June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]

Comments off

26 May

2015

May 26, 2021

Trend Spotting Platforms for Brands and Agencies

They may inhabit the same planet, but there is little cultural similarity between the Z, Y, X, Millennial, Baby Boomer and Born Free generations. In the […]

0 Comments

23 Apr

2015

April 23, 2021

The Value of the Meta Consumer - Why Use Insights From Professionals?

Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]

0 Comments

14 Apr

2015

April 14, 2021

The Death of the SMS

Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to […]

0 Comments

9 Mar

2015

March 9, 2021

Mousetrapped

Is the computer mouse becoming an obsolete tool for digital designers? With the demand of intricacy and perfection on the rise, it is arguable whether the […]

0 Comments