Consumer Trends in Africa Archives

28 Sep

2015

September 28, 2021

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Note: the Absa “Save for Change” music video is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to […]

0 Comments

17 Sep

2015

September 17, 2021

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Note: Splashy Fen one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to www.trends.springleap.com Splashy […]

0 Comments

17 Sep

2015

September 17, 2021

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

Note: The iDare2Care campaign is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to […]

0 Comments

7 Sep

2015

September 7, 2021

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

Note: the Night Owls event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go […]

0 Comments

31 Aug

2015

August 31, 2021

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

\ Note: the silent disco party in Cape Town event is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further […]

2 Comments

31 Aug

2015

August 31, 2021

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Note: the Santam “One-of-a-kind insurance” TVC campaign is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing […]

1 Comment

17 Aug

2015

August 17, 2021

Creative Storytelling Trends - #NewSavannaBottle

The #NewSavannaBottle blog post is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, […]

0 Comments

17 Aug

2015

August 17, 2021

How Community Events can Drive Mass Acquisition - Discovery ERC Big Walk

The Discovery ERC Big Walk is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the […]

0 Comments

11 Aug

2015

August 11, 2021

Following the Footsteps of Your Consumers - First Thursdays Braamfontein

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]

0 Comments

3 Aug

2015

August 3, 2021

Unpacking Hip Hop Festivals - Driving UBY Engagement Forward.

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]

0 Comments

23 Jul

2015

July 23, 2021

The Crowdsourcing Model - Why it’s Proving Popular in the Creative Industry

Crowdsourcing has been revolutionising the way in which a versatile force of creative power can be utilised for business in the brand communications landscape of South […]

0 Comments

15 Jul

2015

July 15, 2021

Social Media Trends - the Rise of Content Creation

Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]

4 Comments

15 Jul

2015

July 15, 2021

Springleap Creative Insights Division - Our Service and Value to Clients

At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]

0 Comments

25 Jun

2015

June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]

0 Comments

15 Jun

2015

June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]

Comments off

8 Jun

2015

June 8, 2021

Revamping Rivertown - the Heart of Durbanism

Cape Town and Johannesburg have invested in radically innovative urban regeneration. The two metropolises, over 1000km apart from one another, are now beacons of inspirational light […]

0 Comments

1 Jun

2015

June 1, 2021

Maboneng - Urban Revival in Downtown Johannesburg

Downtown Johannesburg has radically changed for its intended purpose in recent years. The economic hub of Africa has shifted just shy of 20 KM to the […]

0 Comments

26 May

2015

May 26, 2021

Cape Town Fringe - Marketing & Business Opportunities

The iconic Cape Town fringe district has been the focus of a handful of urban renewal initiatives. The outlying zone, which lies to the east of […]

0 Comments

19 May

2015

May 19, 2021

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Consumer lifestyles in South Africa are at a state of constant shift. Nuances in the psychographics of consumers cause a popularised wave of purchases. However, these […]

2 Comments

19 May

2015

May 19, 2021

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Everybody’s surfing…surfing South Africa! Surfing culture in South Africa has always been an integral lifestyle to a large population of beach goers. There probably isn’t one […]

0 Comments

11 May

2015

May 11, 2021

Hip Dwellings - Where are the South African Up-and-comers Flocking?

The economy of South Africa never seems to support the solid and necessary foundation that is home ownership. With a decrease in the value and monetary […]

0 Comments

11 May

2015

May 11, 2021

Best Places to go for Lunch in Cape Town

For those of us lucky enough to reside in the cultural epicentre of Cape Town will be privy to the smorgasbord of lunch options to choose […]

0 Comments

10 May

2015

May 10, 2021

Free South African Trend Spotting Report

It’s not everyday that someone gives you something for free - especially when it’s a trend spotting report worth $400-$3000 (depends on company size). Recently Springleap […]

0 Comments

3 May

2015

May 3, 2021

The Resurgence of Electro Music in South Africa

“Dropping the beat” has been a worldwide music industry phenomenon since the 2010’s. Electro music in South Africa has jumped on this train to trendsville. and […]

2 Comments

23 Apr

2015

April 23, 2021

The Value of the Meta Consumer - Why Use Insights From Professionals?

Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]

0 Comments

23 Apr

2015

April 23, 2021

Recent Marketing Transformations in South Africa

Marketing methodologies have had to keep up the technology pace of the go-go 21st century changes. The influx and broadened reach of communication and branding have […]

0 Comments

14 Apr

2015

April 14, 2021

The Death of the SMS

Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to […]

0 Comments

14 Apr

2015

April 14, 2021

Fast Food in South Africa - Which Brands Step up to the Plate?

The 9 to 5 pace of things have impacted the soul the hardworking individuals of South Africa. In the stress of a family-orientated 21st century lifestyle,home […]

0 Comments

9 Apr

2015

April 9, 2021

Rugby and Soccer in SA - The Brands That Make it Happen

It could be argued that the democratic foundation of South Africa has its roots lying in the social pastimes of rugby and soccer. These sports connect with […]

1 Comment

8 Apr

2015

April 8, 2021

Afrikaans and isiXhosa advertising - the Best Campaigns

We are lucky enough to be living in a country where there are 11 official languages. Such an expanse of South Africa’s vernacular framework has kept […]

0 Comments