Consumer Trends in Africa Archives | Page 2 of 2

30 Mar

2015

March 30, 2021

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young […]

0 Comments

30 Mar

2015

March 30, 2021

SA Music Online - the Future of Digital Platforms

A music-loving nation, South Africa has taken the leap of technological faith and followed the trends of most countries by providing music fans a platform to […]

0 Comments

23 Mar

2015

March 23, 2021

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides […]

2 Comments

23 Mar

2015

March 23, 2021

The Challenge of Consumer Research in Africa

VITAL CONSUMER RESEARCH - NOT SO EASY TO ATTAIN IN AFRICA Gaining research in the collective African market is a complicated task for multinational corporations and […]

0 Comments

16 Mar

2015

March 16, 2021

American Appeal - T.V shows that made an impact on South African viewing

It would be naive to think that South Africans don’t engage with their television sets on a dedicated level. Visual entertainment is something we crave on […]

1 Comment

16 Mar

2015

March 16, 2021

Brand Show & Tell - South African Brands That Made It Big Throughout Africa

We are a brand loving nation - there’s no doubt of it. South Africans tend to form cultural connections that cement the relationships in more than […]

1 Comment

10 Mar

2015

March 10, 2021

Springleap’s Insights Into South African Consumer Trends

Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable […]

2 Comments

28 Feb

2015

February 28, 2021

Artisanal Branding: Trends in the South African Craft Market

Note: this article was inspired by Springleap’s South African Monthly Trend Report. A new, specialised type of product offering has swept the nation. A rise in […]

Comments off

28 Feb

2015

February 28, 2021

Brand Focus: Nigerian Consumer Trends

The Nigerian consumer market could be described as one the most brand conscious countries in Africa. The nation shares a unified love for thoughtfully branded […]

3 Comments

26 Feb

2015

February 26, 2021

SA Anime

Generation Y anime fans, do you remember the likes of Animax? It was the glorious year of 2006 and we would offload our heaps of luggage […]

0 Comments

26 Feb

2015

February 26, 2021

Bo-Kaap: The Primary Colours of Cape Town

Historically genuine for its colonial roots, many Bo-Kaap residents encompass the “Cape Malay” community of Cape Town where their ancestral journey can be tracked down to […]

0 Comments

19 Feb

2015

February 19, 2021

African eCommerce: Where Will The Focus Lie?

With the internet having captured enough market strength across the continent in the last couple of years, African eCommerce is becoming more of a common […]

0 Comments

19 Feb

2015

February 19, 2021

The Most Iconic Bank Brands in Africa

Africa’s economy is inherently a goldmine of potential for growth and expand in borders and international relations to encourage a wider basin of trade and commerce. […]

1 Comment