Creative Intelligence Archives

28 Sep

2015

September 28, 2021

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Note: the Absa “Save for Change” music video is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to […]

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17 Sep

2015

September 17, 2021

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

Note: The iDare2Care campaign is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to […]

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7 Sep

2015

September 7, 2021

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

Note: the Night Owls event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go […]

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31 Aug

2015

August 31, 2021

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

\ Note: the silent disco party in Cape Town event is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further […]

2 Comments

31 Aug

2015

August 31, 2021

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Note: the Santam “One-of-a-kind insurance” TVC campaign is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing […]

1 Comment

17 Aug

2015

August 17, 2021

Creative Storytelling Trends - #NewSavannaBottle

The #NewSavannaBottle blog post is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, […]

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17 Aug

2015

August 17, 2021

How Community Events can Drive Mass Acquisition - Discovery ERC Big Walk

The Discovery ERC Big Walk is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the […]

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11 Aug

2015

August 11, 2021

Following the Footsteps of Your Consumers - First Thursdays Braamfontein

Note: this is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing to the platform, go to […]

0 Comments

23 Jul

2015

July 23, 2021

The Crowdsourcing Model - Why it’s Proving Popular in the Creative Industry

Crowdsourcing has been revolutionising the way in which a versatile force of creative power can be utilised for business in the brand communications landscape of South […]

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15 Jul

2015

July 15, 2021

Social Media Trends - the Rise of Content Creation

Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]

4 Comments

15 Jul

2015

July 15, 2021

Springleap Creative Insights Division - Our Service and Value to Clients

At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]

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25 Jun

2015

June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]

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15 Jun

2015

June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]

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1 Jun

2015

June 1, 2021

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

The future of marketing is happening as we speak…a revolutionary tool in unpacking the psychological components of the consumer is being utilised for the first time […]

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26 May

2015

May 26, 2021

Trend Spotting Platforms for Brands and Agencies

They may inhabit the same planet, but there is little cultural similarity between the Z, Y, X, Millennial, Baby Boomer and Born Free generations. In the […]

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10 May

2015

May 10, 2021

Free South African Trend Spotting Report

It’s not everyday that someone gives you something for free - especially when it’s a trend spotting report worth $400-$3000 (depends on company size). Recently Springleap […]

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7 May

2015

May 7, 2021

TechCrunch covers Springleap funding round and pivot to market research

TechCrunch’s Anthony Ha and Eran Eyal, CEO of Springleap, catch up to discuss Springleap’s new funding round to move over to disrupting market research. Market […]

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3 May

2015

May 3, 2021

Windows vs Apple - the Creative’s Playground

South African industry creatives rely heavily on technology and software/programs to bring their innovative visions to life. In choosing the tools for the trade, the choice […]

0 Comments

23 Apr

2015

April 23, 2021

The Value of the Meta Consumer - Why Use Insights From Professionals?

Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]

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23 Apr

2015

April 23, 2021

Recent Marketing Transformations in South Africa

Marketing methodologies have had to keep up the technology pace of the go-go 21st century changes. The influx and broadened reach of communication and branding have […]

0 Comments

8 Apr

2015

April 8, 2021

Afrikaans and isiXhosa advertising - the Best Campaigns

We are lucky enough to be living in a country where there are 11 official languages. Such an expanse of South Africa’s vernacular framework has kept […]

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30 Mar

2015

March 30, 2021

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young […]

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23 Mar

2015

March 23, 2021

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides […]

2 Comments

23 Mar

2015

March 23, 2021

The Challenge of Consumer Research in Africa

VITAL CONSUMER RESEARCH - NOT SO EASY TO ATTAIN IN AFRICA Gaining research in the collective African market is a complicated task for multinational corporations and […]

0 Comments

16 Mar

2015

March 16, 2021

Brand Show & Tell - South African Brands That Made It Big Throughout Africa

We are a brand loving nation - there’s no doubt of it. South Africans tend to form cultural connections that cement the relationships in more than […]

1 Comment

12 Mar

2015

March 12, 2021

Fast Company Most Innovative Companies: No.7 Springleap

Fast Company Most Innovative Companies: Springleap’s #7! The recent pivot at Springleap toward focusing on disrupting traditional market research challenges the inefficiencies agencies and brands face with […]

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10 Mar

2015

March 10, 2021

Springleap’s Insights Into South African Consumer Trends

Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable […]

2 Comments

9 Mar

2015

March 9, 2021

Mousetrapped

Is the computer mouse becoming an obsolete tool for digital designers? With the demand of intricacy and perfection on the rise, it is arguable whether the […]

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4 Mar

2015

March 4, 2021

The Fizz Remains But The Logo Will Change

Iconography is the most vital element of brand recognition. In terms of logo design, the visual stimulus of a fizzy drink’s market is constantly being bombarded […]

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28 Feb

2015

February 28, 2021

Artisanal Branding: Trends in the South African Craft Market

Note: this article was inspired by Springleap’s South African Monthly Trend Report. A new, specialised type of product offering has swept the nation. A rise in […]

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