Everything Archives | Springleap

28 Sep

2015

September 28, 2021

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Note: the Absa “Save for Change” music video is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to […]

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17 Sep

2015

September 17, 2021

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Note: Splashy Fen one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to www.trends.springleap.com Splashy […]

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17 Sep

2015

September 17, 2021

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

Note: The iDare2Care campaign is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go to […]

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9 Sep

2015

September 9, 2021

South Florida Business Radio interview with Eran Eyal, CEO of Springleap

The South Florida Business Tonight Radio show & Wall Street Business Network take a few minutes to catch up with our CEO, Eran Eyal to talk about building […]

0 Comments

7 Sep

2015

September 7, 2021

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

Note: the Night Owls event is one of 600 trends pulled from the Springleap Creative Insights Platform. For further information on subscribing to the platform, go […]

0 Comments

31 Aug

2015

August 31, 2021

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

\ Note: the silent disco party in Cape Town event is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further […]

2 Comments

31 Aug

2015

August 31, 2021

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Note: the Santam “One-of-a-kind insurance” TVC campaign is one of 600 trends pulled from the Springleap trend, insight and influence platform. For further information on subscribing […]

1 Comment

12 Aug

2015

August 12, 2021

Springleap wins Techstars and AlleyNYC PitchNite

Last nite in New York, Springleap - along with 11 other startups, pitched at Techstars PitchNite held in collaboration with AlleyNYC with Springleap emerging as […]

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25 Jun

2015

June 25, 2021

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies - after all advertising and market […]

0 Comments

15 Jun

2015

June 15, 2021

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]

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1 Jun

2015

June 1, 2021

Maboneng - Urban Revival in Downtown Johannesburg

Downtown Johannesburg has radically changed for its intended purpose in recent years. The economic hub of Africa has shifted just shy of 20 KM to the […]

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1 Jun

2015

June 1, 2021

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

The future of marketing is happening as we speak…a revolutionary tool in unpacking the psychological components of the consumer is being utilised for the first time […]

0 Comments

26 May

2015

May 26, 2021

Cape Town Fringe - Marketing & Business Opportunities

The iconic Cape Town fringe district has been the focus of a handful of urban renewal initiatives. The outlying zone, which lies to the east of […]

0 Comments

19 May

2015

May 19, 2021

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Consumer lifestyles in South Africa are at a state of constant shift. Nuances in the psychographics of consumers cause a popularised wave of purchases. However, these […]

2 Comments

19 May

2015

May 19, 2021

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Everybody’s surfing…surfing South Africa! Surfing culture in South Africa has always been an integral lifestyle to a large population of beach goers. There probably isn’t one […]

0 Comments

11 May

2015

May 11, 2021

Hip Dwellings - Where are the South African Up-and-comers Flocking?

The economy of South Africa never seems to support the solid and necessary foundation that is home ownership. With a decrease in the value and monetary […]

0 Comments

11 May

2015

May 11, 2021

Best Places to go for Lunch in Cape Town

For those of us lucky enough to reside in the cultural epicentre of Cape Town will be privy to the smorgasbord of lunch options to choose […]

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10 May

2015

May 10, 2021

Free South African Trend Spotting Report

It’s not everyday that someone gives you something for free - especially when it’s a trend spotting report worth $400-$3000 (depends on company size). Recently Springleap […]

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7 May

2015

May 7, 2021

TechCrunch covers Springleap funding round and pivot to market research

TechCrunch’s Anthony Ha and Eran Eyal, CEO of Springleap, catch up to discuss Springleap’s new funding round to move over to disrupting market research. Market […]

0 Comments

3 May

2015

May 3, 2021

Windows vs Apple - the Creative’s Playground

South African industry creatives rely heavily on technology and software/programs to bring their innovative visions to life. In choosing the tools for the trade, the choice […]

0 Comments

3 May

2015

May 3, 2021

The Resurgence of Electro Music in South Africa

“Dropping the beat” has been a worldwide music industry phenomenon since the 2010’s. Electro music in South Africa has jumped on this train to trendsville. and […]

2 Comments

23 Apr

2015

April 23, 2021

The Value of the Meta Consumer - Why Use Insights From Professionals?

Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]

0 Comments

23 Apr

2015

April 23, 2021

Recent Marketing Transformations in South Africa

Marketing methodologies have had to keep up the technology pace of the go-go 21st century changes. The influx and broadened reach of communication and branding have […]

0 Comments

14 Apr

2015

April 14, 2021

The Death of the SMS

Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to […]

0 Comments

14 Apr

2015

April 14, 2021

Fast Food in South Africa - Which Brands Step up to the Plate?

The 9 to 5 pace of things have impacted the soul the hardworking individuals of South Africa. In the stress of a family-orientated 21st century lifestyle,home […]

0 Comments

9 Apr

2015

April 9, 2021

Rugby and Soccer in SA - The Brands That Make it Happen

It could be argued that the democratic foundation of South Africa has its roots lying in the social pastimes of rugby and soccer. These sports connect with […]

1 Comment

8 Apr

2015

April 8, 2021

Afrikaans and isiXhosa advertising - the Best Campaigns

We are lucky enough to be living in a country where there are 11 official languages. Such an expanse of South Africa’s vernacular framework has kept […]

0 Comments

30 Mar

2015

March 30, 2021

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young […]

0 Comments

30 Mar

2015

March 30, 2021

SA Music Online - the Future of Digital Platforms

A music-loving nation, South Africa has taken the leap of technological faith and followed the trends of most countries by providing music fans a platform to […]

0 Comments

23 Mar

2015

March 23, 2021

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides […]

2 Comments

Everything Archives | Springleap

Absa Save for Change Music Video - Encouraging Consumers to Save Money by Showing Long-term Benefits.

Splashy Fen - how Outdoor Music Festivals Serve as Mini Vacations

Out of the comfort zone - how iDare2Care set the stage for establishing an innovative charity campaign in South Africa

South Florida Business Radio interview with Eran Eyal, CEO of Springleap

Night Owls - Why Skill Swapping is an Invaluable Tool for Creatives

The Silent Disco Party in Cape Town - Tapping Into the “Niche Nightlife” Consumer Market

Inspiring South African Relevance by Making Local Look ‘Lekker’ - Santam’s “One-of-a-kind insurance for a one-of-a-kind-country” TVC campaign

Springleap wins Techstars and AlleyNYC PitchNite

Video Content - a Sustainable and Trendy Method to Engage Your Consumers

Crowdsourcing Research Platforms - Going Mobile With Innovative Industry Vendors

Maboneng - Urban Revival in Downtown Johannesburg

Neuromarketing in South Africa: an Interview With Mark Drummond From Neural Sense

Cape Town Fringe - Marketing & Business Opportunities

Consumer Lifestyles in South Africa - What are the Markets Purchasing?

Surfing in South Africa - The Destinations, Events and Brands that are Making Waves.

Hip Dwellings - Where are the South African Up-and-comers Flocking?

Best Places to go for Lunch in Cape Town

Free South African Trend Spotting Report

TechCrunch covers Springleap funding round and pivot to market research

Windows vs Apple - the Creative’s Playground

The Resurgence of Electro Music in South Africa

The Value of the Meta Consumer - Why Use Insights From Professionals?

Recent Marketing Transformations in South Africa

The Death of the SMS

Fast Food in South Africa - Which Brands Step up to the Plate?

Rugby and Soccer in SA - The Brands That Make it Happen

Afrikaans and isiXhosa advertising - the Best Campaigns

Online and Independent - How Student E-zines Influence Trends in the Youth Market South Africa

SA Music Online - the Future of Digital Platforms

You’re On the Air - How Call-in Radio Stations Help to Neutralise Opinions.

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