Social media marketing campaigns form an integral part of the variety of brand design services offered, including digital assets, merchandise and brand fan engagement.
“We’re more interested in the social media… in how creativity forms a part of social media marketing as an asset,” Eyal said.
Working through a sustainable model, the company aims to build long term relationships that will counter the exploit of design artists and promote brand value.
The design entrepreneur believes that artists’ aspiring qualities are often not able to thrive because of a lack of a supporting network.
Eyal also recognised brands’ need to acquire creative, efficient logos.
Bringing the two industries together, Springleap provides a platform to meet needs of both industries with fair deals.
“I like the intersection between community, product and problem solving,” Eyal said.
Cutting the predominant low fees and supplying a gateway to showcase their work, design artists can gain clients with connection to brands.
“I got this idea that it will also be great to open up another multidisciplinary crowd sourcing platform,” Eyal related about the start of his newest brainchild.
Eyal began Springleap in 2012 after more than a decade of experience in the mobile industry with his own Japanese tech company (2003) and award-winning, revolutionary design of the mobile phone (2001) among other achievements.
This article reproduced with permission from HumanIPO. For the full interview, see here.
