Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable trend data has been compiled, in a crowdsourced fashion, by our South African creatives on the ground with a keen eye for “what’s hot and what’s not”. For now, the report will start with focus on three major cities in South Africa - Cape Town, Durban and Johannesburg - and comments on the market shift of five relative and constantly evolving topics. Let’s break down what one can expect to find in the Springleap monthly trend report, how the trends incorporating these topics are influencing the behaviour of the local branding landscape and shifting perceptions in the minds of the consumer market. Brand Activity Springleap will uncover the most impactful branding initiatives across South Africa on a monthly basis. Which branding communication, projects, deliverance, engagement had a precisely impactful and positive affect on their markets? Television, radio and print campaigns will also be thoroughly discussed and unravelled. This will be used to grant exposure and applaud the efforts of the creatives who captured a great deal of commercial interest and in addition bring forward relative examples of awe-inspiring advertising crafted to perfection for the eyes of the markets that they were targeted at.

Media Influences

This particular segment takes a look at how the media - online and offline - has influenced each of the three aforementioned regions and enabled, by the lead of setting examples and accumulating interest, trends to evolve and grow. A few elements to be analysed are personalities on mainstream and digital media, popular blogs, websites and social accounts gaining notoriety.

Imagery

Being the first stage of human psychological appeal and visual prosperity, trends are commonly spread into the realm of mass awareness through the use of imagery. The report will delve into the culture of urban living, hotspots, famous landmarks and notable places which interlink into the social web of trend formation. The aspects of such places in these three South African cities and how they enable a saturation the market with heartfelt commonalities will be discussed on month to month basis.

Events

Urban socialism is one of the steadfast cornerstone of trends. Whatever is loud and happening, people are bound to talk about it on a number of online platforms. Notable trendy events during a particular month will be analysed as well as the markets which gather to participate in them. The practice of market tracking has been revolutionised to help brands further understand the personalities, psychographics and archetypes of their segmented consumers.

The latest from the advertising industry

Finally, the Springleap trend report will cover the most appealing and relevant news from the global advertising sphere. How do the advertising trends from all over the world affect the direction of South African creatives? If there was an impactful sporting, social, corporate advertising event or awards ceremony honouring the talented minds of international creatives in a particular month, it will most certainly become a trend and will be fully unpacked in the Springleap monthly trend report.

The result in trends can envision positive paths of marketing for brands and creatives in South Africa. As a nation which is keeping up with 21st century branding communication methods, it’s important to study and understand the current trends, the development of their popularity and how it will affect the ever-changing and evolving minds of the South African consumer. Capturing and sustainably enhancing relationships with markets is a challenge being faced with brands all in such a highly versatile consumeristic nation. Trends are going to change, that’s a fact. Staying one step ahead is an indispensable take on maintaining popular interest with consumers - and Springleap is offering the perfect solution. Download a FREE sample of our latest report at: http://goo.gl/nFfRBu If you’d like to get a demo of the Springleap SA Trend Report, please contact Trends@Springleap.com Contributed by Cameron Smith