Quarterly Trend
Discovery Report
Discover how Springleap helps Pernod Ricard stay
relevant with localized trend insights from
agency experts on the ground.
All
Research
Source
CoCreate
Research Source CoCreate
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Adidas
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Grant Whisky -
Pernod Ricard -
Skyy Vodka -
Samsung
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Volkswagen -
Hansa Pilsener -
Nokia -
Marmite -
Lexus Dashboard UI -
Stimorol
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Adidas
Springleap invited 15 creatives from both Nigeria and Ghana to provide feedback on current perspections of the Adidas Brand, competitors, the state of sports apparel, and possible opportunities for Adidas to strengthen their desired brand positioning through local media channels and influencers.
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CREATIVES30DAYS TURNAROUND08CUSTOM QUESTIONS12 -
Grant Whisky
Springleap chose 10 creatives from each country with different design backgrounds and demographics. Each creative filled out a Non Disclosure Agreement. We then administered surveys asking for qualitative feedback on the campaign concept.
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CREATIVES40DAYS TURNAROUND10CUSTOM QUESTIONS10 -
Pernod Ricard
As traditional consumer research vendors could not provide access to professional feedback within the time required, Springleap had the perfect solution. We selected 30 meta-consumers with a mixture of experience, age groups, genders, locations and brand experience around South Africa. We asked them many questions regarding current and future trends within the alcoholic beverage category.
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CREATIVES30DAYS TURNAROUND10CUSTOM QUESTIONS27 -
Skyy Vodka
Within 24h, Springleap had chosen 30 creatives with relevant design background (Copywriting, Brand Strategy) and demographics. We surveyed the panel on the creative execution, gathering information on both unaided and aided awareness.
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CREATIVES30DAYS TURNAROUND10CUSTOM QUESTIONS12 -
Samsung
Samsung and Universal Music launched their music streaming app, The Kleek with poor user adoption. After a year only 10,000 fans had joined their network and user activity was minimal. Springleap’s mission: engage and grow The Kleek user base with a headphone design competition.
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WEEKS8DESIGNS144DESIGNERS118 -
Volkswagen
When Lexus launched their new CT200h youth-targeted hybrid sports cars, they presented the Springleap design community with a challenge: design the official t-shirt and imagery for the launch that would reflect Lexus’s luxury heritage with the injection of innovation.
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WEEKS2DESIGNS125DESIGNERS15 -
Hansa Pilsener
Hansa Pilsener sought a branded t-shirt design stylish enough for a consumer to be proud to wear out on the town. The mission was to engage the Springleap Community to showcase the “special ingredient”.
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WEEKS8DESIGNS98DESIGNERS82 -
Nokia
Nokia contracted Springleap to engage their fan base and the Springleap creative community to design a range of fan merchandise for their Windows Phones & Lumia developer community. During the campaign, Springleap engaged bloggers, fans and creatives across the globe love.
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WEEKS8DESIGNS70DESIGNERS54 -
Marmite
Marmite is an iconic brand that fans across the world remember and cherish from their childhood. It’s a product with a fiercely loyal following and a flavor that has stood the test of time. Marmite challenged the Springleap community to celebrate Valentine’s Day by coming up with designs centered on spreading love.
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WEEKS6DESIGNS50DESIGNERS40 -
Lexus Dashboard UI
When Lexus launched their new CT200h youth-targeted hybrid sports cars, they presented the Springleap design community with a challenge: design the official t-shirt and imagery for the launch that would reflect Lexus’s luxury heritage with the injection of innovation.
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WEEKS2DESIGNS125DESIGNERS15 -
Stimorol
In looking to revitalise their 6 core stick pack variants, Stimorol required a solution that would present them with a range of fresh answers to their brief while providing added value beyond the usual agency dynamic. Springleap’s model offered an attractive combination of fresh thinking and a wide variety of work from designers who had not worked on the brand before.
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WEEKS8DESIGNS55DESIGNERS50
