Nokia Lumia Pimp
Our Devs!
Four topics trended on Twitter for three days
Nokia + Springleap
Nokia contracted Springleap to engage their fan
base and the Springleap creative community to
design a range of fan merchandise for their
Windows Phones & Lumia developer community.
During the campaign, Springleap engaged
bloggers, fans and creatives across the globe.
love.
VIEW BRIEF PAGE
“Springleap has done great work here…! We’re
looking for strong, long term partnerships like
this worldwide.”
- Bill Volpe, Global Multimedia & Digital Marketing Manager
No. of Entries
Springleap sourced over approved 70 designs in 8
weeks.
Reach
With a strong focus on engaging Nokia developers and
fans, Springleap engineered and executed a marketing
strategy where 8 popular blogs gave away Nokia Lumia
handsets to their communities for voting and sharing
the creative submissions. Every week millions of
impressions were achieved.
Fan Engagement
The result was a massive reach resulting in Nokia
trending on Twitter for 72hrs! Fans went berserk
sharing, commenting and voting - spreading brand
awareness across the web.
HOW IT HAPPENED
Creation and client approval of all relevant campaign elements
was completed within 1 week of initial briefing and the contest
was launched with a bang.
nokia
Seeding
Springleap seeded and marketed the Nokia brief to its community of
designers, design lovers and Nokia fans, going the extra mile to get
top-level designers on board.
Submissions
Springleap received submissions from 70 designers and illustrators
in its community over a period of eight weeks. The result was a huge
array of designs from creatives in locations as diverse as France,
Indonesia, Japan, USA, Canada, South Africa, Australia and the Philippines.
Approval
Design submissions were individually screened to ensure design
quality, appropriate imagery, tone and compatibility with client brief.
Designers Seed
Once the designs were approved and posted to Springleap.com,
designers actively seeded to their networks through social media
sites, collecting fans to vote and further share their work, increasing
their chances of winning.
Voting
With 8 Nokia Lumia phones being given away on blogs, radios and on
social media platforms, Springleap incentivised our most powerful
social sharing experience to date. Nokia dominated social streams
such as Twitter across 4 topics on Twitter (in the region) for a solid 72
hours.
nokia
nokia
Production
Nokia ordered 1, 500 tees from Springleap with the winning designs,
with Springleap overseeing production from start to finish with a
happy client as the end result.
