I know this is a very long explanation, but bear with me.

I’ve diverged quite a lot from the provided media pack, for what I think are very valid reasons. The Hansa brand is classy, but also aimed at younger people who would probably be very visually aware. With this in mind, a photographic pack-shot would look cheap - it would look like something the wearer got for free. Also, nothing says “I work at this bar” like a shirt branded with the name of a drink. Considering this,I decided to go with the idea that this should have the feel of an event shirt – as if it’s something you’d get at an awesome Hansa-sponsored party or concert.

I didn’t use the keyline logo because it’s far too light to be used on a shirt at that size - it would have to be about 15cm across to be recognised from any distance, especially in low-light nightclub conditions.

Text is modified from Futura bold condensed.