Chewing gum is an everyday purchase, therefore this packaging is supposed to create a sense of acquiring a 'collectable item'. The colours used against the black background is eye-catching and used to indicate a 'neon highlight' of the variants. I believe the design lends itself to an energetic lifestyle (for one on-the-go) and appeals to the target market. Clean, to the point graphics and typography, simplicity with a touch of style.