For this packaging I wanted to bring in a funky, but timeless design. The image reflects a snowflake which in turn reflects the refreshing taste of the Stimorol gum. The image is suggestive of movement and an explosion of colour which both represent the taste experience. The design as a whole brings in a fun and vibrant feel reflective of the brand. The bright and vibrant colours created by using contrasting colours work effectively together and are functional in helping the brand stand out when on shelf amongst other ranges. Colours and design have both been considered for the printing process to make the job cost effective (number of colours chosen) and simple to print for both litho and flexo.