Hey there designers,

Ok, so subs have closed for AFI , thanks to everybody who got involved and sent through their super-cool designs.
I think AFI is going to be blown away by the quality of the designs.

HIGHFIVES ALL AROUND!

Now it is time to turn our attention to the other HUGE corporate competition which we are running, TELKOM ‘Pinnacle’ .

This compo also has a staggering US$1250 prize.

For those of you have not yet seen the original brief , the concept is simple:
The TELKOM PINNACLE service is a select telecommunication service for highly valued residential customers.
You will need to create a Pinnacle branded T-shirt that shows what being at the pinnacle of life means to you.

Your design must show these qualities: success, connection, exclusivity and panache .
Use “style, flair and creative confidence” to create a design that fits in with the corporate world .

OK, so that is the brief. This one is definitely full of potential for fun design creation.

Just off the top of my head I had a few concepts which I feel could work.
Please understand these are JUST EXAMPLES for brain-storming purposes …to get the creative juices flowing, so to speak!

1. Stylish character wearing a smart suit , he’s on his cell phone , ordering an extravagant service ….like a limo , or a helicopter (whatever) which will whisk him away to enjoy the high-life. The limo/chopper materializes, as if from magic ;)

2. Shower of gadgets, cash and diamonds bursting forth from the receiver of a telephone, half-burying a central character who has a BIG GRIN on his face!

3. Picture a smart businessman standing at the apex of a pyramid holding his cell phone high above his head. Behind him will be some ornate curly writing saying, “I’m at the pinnacle”.
I picture one of those old fantasy/sci-fi artworks with the hero standing tall, with some gorgeous beauty standing next to him, hehehe!
Kinda like the classic Frank Frazetta artwork below.

How would you interpret this theme? Would you create a crazy character of some kind, or perhaps your design would be a cleaner stereotypical corporate style with a clear concise message done all in text?

Honestly, there are so many possible concepts to pull from this brief. So go wild and have some fun.

Be quirky or serious …it’s totally up to you.
Just keep the fact that this is a corporate company in the back of your mind when you conceptualize!

Don’t miss out on this awesome cash prize guys and girls, bounce through some of your class-design and WIN-WIN-WIN!

If you have any questions or would like to brainstorm with me and the community about your concept, post a comment below.

D