| Why Trend Platform? |
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The Springleap Trend Spotting Platform is designed to deliver a combination of empathy-driven understanding of local consumers but also actionable intelligence to make use of as it is delivered. Here are ways our current clients are using the platform.
Marketing and Brand Managers
Use Influences section to generate content ideas and identify relevant trending conversations Identify rising influencers to partner with or approach for brand ambassador/spokesperson Track potential events to launch activations, or build an association through ticket give-aways Study how competitors are using digital and traditional channels to communicate with your consumers Learn best in practice in-store activations from brands outside your category Future proof your brand by tracking relevant industry future trends in On the Minds of Creatives
Agency Professionals
Keep up to date with the influences shaping your clients’ consumer behaviors Get dozens of campaign ideas from brands across all categories Learn from other brand’s mistakes, strength’s and missed opportunities Understand how digital and traditional media channels are employed on campaigns Study the tone, imagery and creative tactics other agencies are using to communicate to consumer groups Get a visual mastery of local scenes to build better mood boards and concept pitches Identify gaps and competitive threats that your clients’ should be reacting to
Market and Consumer Research Professionals
Get to the "why” of what’s changing consumer behavior Develop an empathy-driven understanding of various demographics, regions and LSMs Understand how youth culture is impacting the markets Ensure your brand and marketing teams are up-to-speed on local trends Find locally relevant approaches to deliver brand and product messages
Small and Creative Businesses
Learn tactics, approaches and strategies used by "big budget” brands Generate ideas and topics to engage your current and potential customers on social media Stay on top of what’s trending in your local market, without breaking the bank
Our Clients
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